GROUP CHIEF EXECUTIVE OFFICER
Profile
A dynamic and visionary Chief Executive Officer with over 20 years of transformational leadership across multi-sector conglomerates, including engineering, construction, manufacturing, real estate, aviation, hospitality, trading, and FMCG. Adept at steering holding groups and subsidiaries through periods of aggressive growth, operational turnaround, and digital transformation.
Known for delivering triple-digit revenue growth, executing enterprise-wide restructures, and implementing robust governance and performance frameworks. Held P&L responsibility for entities with turnovers ranging from AED 70M to multi-billion, managing over 500 employees and spearheading innovations that directly enhanced market share, profitability, and stakeholder confidence.
Career Highlights
- As CEO of RHH Group, a subsidiary of the International Holding Group, led strategy that tripled revenues in 3 years, reduced costs by 9%, and created new revenue streams worth over AED 20M annually across food services and retail chains.
- Served as Group Chief Strategy Officer at SBK Holding, managing a vast portfolio of 20+ subsidiaries including aviation, real estate, resorts, and tech ventures. Played a key role in preparing a major aviation subsidiary for IPO readiness with PwC.
- Oversaw full digital transformation initiatives including ERP integration, CRM systems, and task & fleet management platforms across SBK Group, resulting in enhanced operational efficiency and internal alignment.
- As General Manager of Global Transformers & Switchgears and Emirates Wet Wipes (Ghantoot Group), revitalized underperforming subsidiaries by restructuring operations, optimizing supply chain processes, and implementing Salesforce and Oracle ERP systems.
- Turned around Emirates Industrial Gases during an economic downturn by disposing of non-core assets, streamlining operations, and generating 10–30% net profits across subsidiaries. Earned selection to Praxair’s elite General Manager Program in the UK.
Employment History
Royal Horizon Holding (RHH) Group
2021 - PresentChief Executive Officer
A diversified subsidiary of International Holding Group (IHC), RHH oversees operations across food services, express delivery, retail franchises, and hospitality within the UAE. IHC is one of the region’s largest conglomerates, with a $16.4 billion revenue footprint in 2023.
As CEO, I led the company’s transformation by clearly defining and communicating a forward-looking vision, steering a 10-member executive team to develop and execute a strategic roadmap that resulted in a 300% revenue increase within three years. I launched innovative business models that captured substantial market share and added over AED 20 million in new annual revenue.
My financial oversight included budgeting, forecasting, and reporting, alongside cost-saving initiatives that cut operational expenses by 9% without sacrificing quality. Managing a workforce of over 500 employees across multiple sites, I introduced targeted skill-building workshops that boosted customer satisfaction by 15%.
I also negotiated high-impact supplier contracts that generated AED 15 million in annual savings, while restructuring the supply chain to improve inventory turnover, reduce lead times, and lower stock costs. To foster a culture of innovation, I initiated an internal challenge encouraging employee-led solutions, which led to several productivity gains. Additionally, I developed and implemented a comprehensive risk management framework to ensure operational resilience and long-term growth.
SBK Holding Company
2017 - 2021Group Chief Strategy Officer & Board Member
SBK Holding, owned by HH Dr Sultan Bin Khalifa Al Nahyan, is a UAE-based investment group spanning aviation, hospitality, real estate, petrochemicals, and industrial services, with nearly 10,000 employees across 20+ subsidiaries.
Key Responsibilities & Achievements:- Designed and implemented a medium- to long-term transformation strategy across all subsidiaries, leading to year-on-year improvements in market share, revenue, and EBITDA.
- Formulated and aligned a unified vision and operating model, achieving stakeholder buy-in and smooth change implementation.
Prior to 2012:
Held a variety of roles for diverse, privately-owned trading Groups and companies across a range of sectors including civil construction company, hotels, goods supply to UAE Armed Force and specialist in FMCG/Household/Leisure and Pharmaceutical products.
Skills & Qualifications
Board-Level Strategic Planning & Execution
Over the past 20+ years, I’ve worked closely with Boards, holding companies, and executive committees to define long-term strategies that deliver real business impact. At SBK Holding and RHH Group, I led multi-year transformation programs, developed corporate roadmaps, and aligned strategic direction across diverse subsidiaries , consistently driving revenue growth, operational efficiency, and market presence.
Business Transformation & Organizational Restructuring
I’ve repeatedly been brought in to turn around underperforming businesses. At Emirates Industrial Gases and Global Transformers, I initiated full-scale reviews, restructured teams, and implemented new operating models. These efforts returned the businesses to profitability, optimized resources, and created a culture of accountability and continuous improvement.
P&L Management & Financial Stewardship
I’ve held full P&L accountability for entities ranging from AED 70M to over AED 200M in annual turnover. Through budgeting, cost control, and investment planning, I’ve driven profitability even in volatile markets. For example, I implemented cost-saving measures that cut expenses by 9% without compromising quality or performance.
M&A, JV Structuring & Investment Advisory
In my role at SBK Holding, I was directly involved in evaluating new investment opportunities, managing strategic partnerships, and advising on M&A activity. I led the divestiture of non-core subsidiaries and structured new ventures like Fazaa Express , creating sustainable revenue pipelines and securing strong partner alignment.
Systems
Education & Certifications
Post Graduate Program
in Artificial Intelligence for leaders, Fintech, Blockchain
Texas University
MBA
Major in Logistics & Operations
University of Dubai
MBA
Major in Finance & Accounts
University of Dubai
BA
Economics
United Arab Emirates University